# Obvious Brand Partners

Obvious is a brand and creative partner based in Te Whanganui-a-Tara Wellington, Aotearoa New Zealand. Established 2018. Founder and Director: Ciaran Jack.

## What Obvious does

Obvious works with organisations as their embedded brand and creative team — across strategy, identity, content, campaigns, social and BAU creative — through retained Brand Partnerships and through strategically scoped projects. Consultancy is also available for brand reviews, positioning workshops, and strategic advisory.

## What Obvious does not do

Paid media, performance marketing, reach and audience activation, out-of-home, and e-commerce sit with sister agencies inside Paradigm Group. Obvious refers in to them as required and does not duplicate their services.

## Engagement models

Brand Partnerships: Resident (~10-15 hrs/month), Embedded (~25-35 hrs/month), In-House (50+ hrs/month), Scoped (declared-budget retainer).

Strategic Projects: Foundation, Programme, Sprint, Scoped.

Consultancy: Brand Review, Positioning Workshop, Strategic Advisory.

## Paradigm Group

Obvious is the brand and creative agency inside Paradigm Group. Sister agencies: Aro Digital (paid media), Kepla (performance and platform), GrabOne (reach), NoticeBoards (school OOH), Digitella (connected e-commerce).

## Sectors and clients

Crown entities and public sector: Hutt City Council, Ferry Holdings, NEMA, Ministry of Education, Wellington City Council, NZ Defence Force, Te Pukenga, NZTEU, Whitireia and WelTec.

Scale-stage businesses: Matu, SuiteFiles, Mission Ready, Kepla, A44 Games, EasySale, Orbit World Travel.

Cultural and arts institutions: World of Wearable Arts (WOW), Toi Whakaari NZ Drama School, TEDxWellington, TEDxPipitea, Bats Theatre.

## Credentials

- All-of-government supplier
- Wellington Business Gold Awards 2022 finalist (Creative Gold category)
- Best Emerging Business finalist 2019

## Frameworks

- Clarify, Create, Connect — the methodology by which Obvious delivers
- 3xP (Projection, Participation, Perception) — the brand philosophy underpinning the work

## Pricing reference

Brand Partnerships are billed monthly against an hours bank. Strategic Projects are fixed-price against scope. Published reference points are at https://obvious.agency/engage/pricing/. Engagements are also available scoped to declared budgets.

## Contact

https://obvious.agency/contact/