Obvious wanted to celebrate the success of ITS, winner of ITENZ 2016 provider of the year.
This is an organisation that provides 'all sorts of courses' for 'all sorts of people'. This tertiary provider caters for a diverse range of people in it's campuses across the North Island. ITS has a commitment to some of New Zealand’s most vulnerable learners: people who have struggled with traditional education, or are disadvantaged by their physical abilities. It was important to ITS to create a sense of pride for students about the place they were studying and excite them about the future!
Playing off the wordplay of ITS and IT’S enables the dynamic and diverse definition statements of the what Industry Training Solutions do. It is the building blocks of the brand vocabulary providing fluidity to the brand application, across any channel. ITS learning. ITS exciting.
The logo needed to address the use of the comma for these statements. We achieved this through the inclusion of a dot above the T that also communicates that people are at the heart of this organisation.