LearnCoach approached Obvious with a challenge to create a cartoon character which personified LearnCoach and embodied their values. This character needed to capture the light-hearted nature of the LearnCoach brand as well as become a relatable, memorable character which high school students would interact with.

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The resolved character is quirky, adaptable, friendly and youthful, yet not so much to put off high school students. The character does not fully resemble a gender nor is it human or animal, rather a mixture.

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Multiple social media and facebook advertising posts were created to craft a light-hearted tone for the LearnCoach brand. Showcasing the character in different scenarios displayed LearnCoach's value of being reliable for their users while understanding and acknowledging the experience of being a student. For example, wanting to maintain a social life while studying and the all-too-relatable experience of leaving things till the last minute and having to 'pull an all-nighter'.

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