A union of 10,000+ members working to defend quality public tertiary education.
Tertiary Education Union

The Tertiary Education Union is a movement of people working collectively to defend and promote quality public tertiary education that is accessible to all.

Obvious was engaged to refresh the brand of Tertiary Education Union. Beginning with a branding workshop, we unpacked the vision and opportunities to optimise a decade old, national identity in time for their 10-year Anniversary conference. This was the start of a comprehensive brand eco-system renovation and fantastic client relationship. It was important to us and the TEU, that we preserve and celebrate existing elements within the organisation's identity that members were proud to represent.

Brand Workshop

Logo Evolution

Primary Logo - Domestic & International

Secondary Logos - Domestic & International

Responsive Logos


Web Design

Check out the website here: teu.ac.nz

Brand Symbols

Brand Applications

Brand Collateral

Make it obvious.
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Te Aro,
Wellington 6011
New Zealand
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