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Whitireia & WelTec

Visually communicating applied learning in Wellington, New Zealand

Brand Development

Campaign and Billboards

Digital Marketing

Event Photography

Marketing Collateral

Report Design

Before founding Obvious, Ciaran spent 3 years as a senior member of the WelTec and Whitireia marketing team.

The governments review of vocational education saw a significant change in the structure of these two organisations, which went on to become subsidiaries of Te PÅ«kenga - now the largest education provider in the southern hemisphere.

Following the launch of Obvious, WelTec and Whitireia sought to maintain the organisational knowledge and creative sensibility that Ciaran had injected over his years, leading to a continued relationship which saw Obvious continue to support WelTec and Whitireia across a range of applications - most notably their annual report publications and photography, covering their large graduation ceremonies.

Whitireia & WelTec annual report cover
Whitireia & WelTec annual report design

Campaign assets

During his time with the group, Ciaran oversaw renovations to the WelTec brand, including campus-wide signage, website design and launch, fleet vehicle designs and a massive output of digital and print marketing collateral.

Whitireia & WelTec collateral by Obvious Brand Partners - Bus stop
Whitireia & WelTec collateral by Obvious Brand Partners
Whitireia & WelTec poster design by Obvious Brand Partners
Whitireia & WelTec collateral by Obvious Brand Partners
Whitireia & Weltec campaign design and collateral

Graduation & Event Photography

Whitireia & WelTec Graduation photography by Obvious Brand Partners
Whitireia & WelTec Graduation photography by Obvious Brand Partners
Whitireia & WelTec collateral by Obvious Brand Partners
Whitireia & WelTec collateral by Obvious Brand Partners
Whitireia & WelTec photograpgy by Obvious Brand Partners
Whitireia & WelTec photography by Obvious Brand Partners
Whitireia & WelTec Graduation photography by Obvious Brand Partners
Whitireia & WelTec Graduation photography by Obvious Brand Partners
Whitireia & WelTec Graduation photography by Obvious Brand Partners