Strategic Projects

Time-bound, scoped, senior-led delivery.

Strategic Projects are deliverable-led engagements with a defined start, scope and end. They suit organisations that know what they need built and want a fixed-price commitment to deliver it. Four shapes cover most of what we do, with everything else scoped to a declared budget.

Foundation

What it is

Brand strategy and identity built from scratch. Positioning, narrative, naming if required, full visual system, applied across the launch surfaces that matter most. Typically 10–14 weeks.

Best for

  • New ventures pre-launch
  • Founders post-Seed or post-Series A
  • Spin-offs and sub-brand creation
  • Organisations that have outgrown a placeholder identity

Cadence

  • Weekly working sessions
  • Fortnightly leadership reviews
  • Built around four phases: Clarify, Define, Design, Apply

Programme

What it is

Multi-workstream rebrands and campaign programmes that touch multiple parts of an organisation. Strategy plus identity plus rollout plus campaign, run in parallel against a single critical path. Typically 16–26 weeks.

Best for

  • Established organisations rebranding
  • Mergers and acquisitions consolidating identities
  • Crown entities reshaping public-facing brands
  • Tertiary institutions repositioning

Cadence

  • Dedicated programme lead
  • Multiple parallel workstreams
  • Steering group governance

Sprint

What it is

A single high-velocity deliverable shipped in weeks not months. One brand asset, one campaign, one annual report, one launch site, executed end-to-end by a small senior team. Typically 4–8 weeks.

Best for

  • Campaign launches with hard deadlines
  • Annual reports and impact reports
  • Single-asset identity work (a launch logo, a sub-brand)
  • Pitch decks and investor narratives

Cadence

  • Front-loaded discovery
  • Fast turnaround production
  • One named lead end-to-end

Scoped

What it is

Custom project quoted per engagement. For procurement-led, panel-led or enterprise-scale work that doesn’t fit a standard shape. We build the brief with you, then quote the scope against your declared budget.

Best for

  • All-of-Government work
  • Panel-listed enterprise engagements
  • Complex multi-stakeholder rebrands
  • Anything genuinely bespoke

Cadence

  • Built backwards from your timeline
  • Fixed-price against a written scope

Projects are fixed-price and deliverable-led. Scope is written before work begins. Change orders are documented. You always know what you’re paying for and when it lands.