Consultancy

When you need a decision, not execution.

Consultancy is for leadership teams that need clarity, not deliverables. A board considering a rebrand. A CEO weighing a new positioning. A marketing director auditing where the brand is and isn’t working. Three formats cover most of these conversations.

Brand Review

What it is

A senior-led audit of where your brand stands. Half-day to two-day engagement covering positioning, identity, voice, channel presence and competitive context. Delivered as a written report with leadership presentation.

Best for

  • Boards considering a rebrand
  • New CEOs or CMOs taking inventory
  • Pre-investment due diligence
  • Organisations that suspect drift but can’t pinpoint it

Cadence

  • One discovery day
  • Analysis and audit week
  • Leadership read-out

Positioning Workshop

What it is

One to two days of facilitated work with your leadership team to land on positioning, narrative or strategic direction. We bring frameworks, provocations and an outside read. You leave with alignment and a documented position.

Best for

  • Leadership teams that disagree on positioning
  • Post-merger identity decisions
  • Pre-rebrand strategic alignment
  • New product or sub-brand launches

Cadence

  • Pre-work and interviews
  • One or two facilitated days
  • Written positioning document

Strategic Advisory

What it is

Ongoing strategic counsel without execution. Available on retainer or by-the-day. A senior brand voice in the room for board meetings, agency reviews, campaign decisions or quarterly planning.

Best for

  • Organisations with internal teams who need outside perspective
  • Founders without a Head of Brand
  • Boards overseeing brand transformation
  • Teams managing multiple agency relationships

Cadence

  • Monthly retainer or by-the-day
  • Scheduled around your governance rhythm

Consultancy is the Clarify phase, decoupled. No identity work. No campaign delivery. Just senior thinking, delivered as a decision-ready document or a working session.