Press & Recognition
This page collects the press, platform recognition and named work for Obvious Brand Partners and the broader Paradigm Group. It is a working reference for the conversations our work has earned, the platforms that have chosen to surface it, and the public moments where the brands we partner with have been recognised at scale.
Direct recognition of Obvious
- Canva — Global Customer Case Study (2023). Canva published a full case study on how Obvious Brand Partners uses the platform to empower clients and reduce proposal turnaround by 90%. Read the published case study.
Paradigm Group — National press coverage
Obvious Brand Partners is part of Paradigm Group, the Wellington-based holding company led by CEO Jonty Hodge. In March 2026 Paradigm Group acquired and relaunched GrabOne. Tier-one New Zealand and Australian press coverage:
- RNZ News
- 1News
- NZ Herald
- NBR
- Newstalk ZB
- Inside Retail New Zealand
- Internet Retailing Australia
- B2B News NZ
- rova
Crown entity and infrastructure announcements
The Cook Strait Ferry Replacement Programme — for which Obvious built the Ferry Holdings Limited brand identity from foundation — has had national press coverage across multiple announcements:
- Ferry Holdings — Ferry solution saves New Zealand $2.3 billion
- NZ Herald — New Cook Strait ferries contract signed
- KiwiRail — Cook Strait Ferry Replacement Programme
TEDxWellington — Ciaran Jack as co-organiser
Our founder Ciaran Jack co-organises TEDxWellington and leads its marketing communications. Obvious has produced creative for the event since the 2019 ‘Chance’ edition. Multiple sold-out years, including the 2024 ‘Take The Leap’ event at Victoria University of Wellington’s Rutherford House.
- TEDxWellington — official site
- TED.com — TEDxWellington event listing
- Read the TEDxWellington case study
Industry speaking and community
Ciaran has been a guest of the Hutt Valley Chamber of Commerce on brand and creative-business panels, and Obvious has supported the Hutt Chamber Wellington Regional Business Awards.
For media enquiries
For comment, interviews or coverage on brand, design, the New Zealand creative industry, the Paradigm Group, or any of the case studies on this site, please get in touch directly.