NZ Tertiary Education Union

The Tertiary Education Union is a movement of people working collectively to defend and promote quality public tertiary education that is accessible to all.

Obvious was engaged to refresh the brand of Tertiary Education Union. Beginning with a branding workshop, we unpacked the vision and opportunities to optimise a decade old, national identity in time for their 10-year anniversary conference. This was the start of a comprehensive brand ecosystem renovation and fantastic client relationship.

It was important to us and the TEU, that we preserve and celebrate existing elements within the organisation’s identity that members were proud to represent.