What it costs
Honest starting points so you know roughly where each engagement begins. Every brief is different — we'll always shape the work for the best-value approach to what you actually need.
Most agencies don’t publish numbers. We do — because procurement teams, founders and boards deserve to know where each engagement starts before they pick up the phone.
The reference points below cover the bulk of what people ask. Every brief is different. We always explore the most value-led shape for what you actually need, and we’ll tell you the real number before you commit to anything.
Brand Partnerships
Monthly retainer, banked hours. Senior team across whatever needs doing this month. More about partnerships →
Resident
~10–15 hours per month · brand stewardship, async support, founder-led work
From$1,499 / month
Embedded
~25–35 hours per month · fractional brand team for active programmes
From$3,499 / month
In-House
50+ hours per month · your full brand function, on retainer
From$7,499 / month
Scoped
For procurement frameworks or boards with a declared monthly figure — we shape the partnership to fit
Built to your budget
Strategic Projects
Fixed-price, time-bound, scoped against a written brief. Senior team, defined timeline. More about projects →
Sprint
A focused single deliverable — a brand sprint, a launch campaign, a positioning workshop with outputs
From$7,995
Foundation
Brand strategy + identity from the ground up. Discovery to applied system.
From$14,995
Programme
Multi-stream rebrand, multi-product brand architecture, or major integrated campaign
From$34,995
Scoped
All-of-Government procurement, RFP responses, or sponsorship-funded programmes — quoted against the brief
Quoted to scope
Consultancy
Senior thinking, decoupled from execution. By the day, by the workshop, or banked. More about consultancy →
Brand Review
Half-day to two-day audit with written report and leadership read-out
From$3,495
Positioning Workshop
One to two facilitated days with leadership; written positioning document delivered
From$5,995
Strategic Advisory
Retainer or by-the-day senior counsel — board meetings, agency reviews, quarterly planning
From$2,495 / month
RBPN Workshops
Capability-building consultancy for eligible NZ businesses through Regional Business Partner Network co-funded vouchers
Scoped to your voucher
Numbers are starting points, not ceilings. We work in brand because it compounds value over time — the right engagement is the one that earns its keep against the outcomes you’re chasing. Talk to us. We’ll tell you the real number for your actual brief, and we’ll always explore the most value-led approach.
Approved All-of-Government supplier and Regional Business Partner Network accredited service provider. Government agencies engage Obvious under AoG procurement frameworks; eligible NZ businesses access RBPN co-funded consultancy.