Engagement Pricing Reference

Published reference points across both ladders. Every engagement is also available scoped to a declared budget.

Most agencies don’t publish numbers. We do, because procurement teams, founders and boards deserve to know what a brand engagement actually costs before they pick up the phone. Full reference points sit alongside the working in our journal, but the shapes below cover the bulk of what people ask.

Brand Partnerships are billed monthly against an Hours Bank. Strategic Projects are fixed-price against a written scope. Consultancy is by-the-day or banked. Everything else is scoped against your declared budget.

Brand Partnership reference points

Resident

10–15 hours / month. From around $2–3k per month against the bank.

Embedded

25–35 hours / month. From around $5–7k per month against the bank.

In-House

50+ hours / month. From around $10k+ per month against the bank.

Scoped

Built backwards from your declared monthly or annual budget.

Strategic Project reference points

Foundation

Brand strategy + identity from scratch. From around $40–80k.

Programme

Multi-stream rebrands or campaigns. From around $75–200k+.

Sprint

Single high-velocity deliverable. From around $15–35k.

Scoped

Quoted per engagement against a written scope.

Reference points only. Every engagement is scoped against your declared budget and the specific brief. Talk to us — we’ll tell you the real number for what you actually need.

What sits outside Obvious

Obvious is a brand and creative business. We don’t run paid media, performance, e-commerce stacks or large-format reach inventory. When you need those things, we work alongside Paradigm Group sister agencies rather than pretending to do everything in-house. The specialists we routinely brief in or hand off to:

  • Aro Digital — paid media and digital advertising
  • Kepla — performance and growth marketing
  • GrabOne — mass-reach activations and deal inventory
  • NoticeBoards — school-based out-of-home networks
  • Digitella — e-commerce and Shopify build

If you arrive needing media or performance, we’ll tell you that. We’ll introduce you to the right specialist and stay in the brand seat ourselves.