Bats Theatre
Empowering BATS Theatre to spread their wings
BATS Theatre approached us to develop a brand strategy and guidelines allowing BATS to effectively communicate online and off while honouring its legacy and values, and injecting practices that were relevant for today and into the future.
Along with this, a full website refresh was overdue. With an already established and loved identity and history, we wanted to ensure this history was not erased but cherished.
A rich history
We saw an opportunity to pay homage to BATS Theatre’s roots and conception. BATS has a treasured library of photography that dates back to 1976. Dusting off these photographs and celebrating them in a digital space allowed these stories to be viewed and appreciated once more.
Complimenting this with photography from the present day meant we could tell a visual narrative of the space and people across the years. Capturing textures, grit and details of the theatre celebrated their historic building that has hosted so many vibrant individuals and shows over the years.
Rejuvenating BATS Theatre
A full website rebuild on Wagtail elevated the brand and was the last step in creating a cohesive brand narrative across all touch points. The website rebuild had a number of key goals, including a better website admin experience for BATS staff, more opportunities to celebrate their amazing artists, improved live streaming integration, and stronger representation of BATS’ kaupapa and history. View BATS Theatre new website here.
Brand guidelines ensure brand consistency and encourage empowerment within the team. A once neglected brand is now documented and respected, providing guidance for future endeavour across various applications.
Our proposal supported successful funding for BATS, as they’re a not for profit organisation, and off that, our partnership was born. We took a client empowerment mindset to provide resources and systems to ensure their small internal team could be as effective and independent as possible.
