Brand audit, web and Bookshop Day campaign for Booksellers Aotearoa

Booksellers Aotearoa · National Industry Body · NZ Book Trade · Brand Audit / Content Strategy / Website / Bookshop Day Campaign

A brand audit, content strategy, 2022 website rebuild and Bookshop Day campaign for Booksellers Aotearoa — the national industry body for the New Zealand book trade.

Booksellers Aotearoa is the national industry body for the New Zealand book trade. Obvious worked across a brand audit, a content strategy workshop, the 2022 website rebuild and the Bookshop Day campaign — Booksellers Aotearoa’s flagship public moment celebrating physical bookshops across the country.

The Engagement

National peak bodies sit inside a particular communications challenge: a member-network audience that needs clear value, a public-facing campaign muscle that needs to land in mainstream cultural conversation, and a sector-advocacy position that needs to read credibly to government, media and partner organisations. The Booksellers Aotearoa engagement covered all three at once, anchored by the Bookshop Day campaign which gave the body a clear public moment in the calendar.

Outcomes

What this enables for Booksellers Aotearoa

• Brand audit + content strategy. Foundational research and the content architecture to follow — both anchored in the realities of a member-network organisation.
• 2022 website rebuild. A digital front door appropriate to a national peak body — serving members, media and the public.
• Bookshop Day — a public moment in the calendar. Flagship campaign celebrating physical bookshops across Aotearoa — the body’s annual cultural-conversation moment.
• Three audiences inside one engagement. Member-network, public-facing campaign muscle, and sector-advocacy positioning to government and media — held coherently across one brand system.

Working on a national peak body, industry association or public-good cultural campaign?

Obvious partners with peak bodies, industry associations and cultural organisations across Aotearoa — building brand and communications systems that hold across member-network, public-campaign and sector-advocacy audiences simultaneously. If that’s the shape of your work, we’d love to talk.