Orbit (incorporating World Travel Wellington and Mystro) is New Zealand’s largest 100% locally-owned corporate travel management company. Around 300 staff, several hundred million in annual managed travel, and a roster of corporate and public-sector clients that includes some of New Zealand’s most demanding stakeholders. Obvious is Orbit’s long-running creative and communications partner.
The engagement
Our work with Orbit spans brand, ongoing communications strategy, and senior-level support across the kinds of high-stakes pitches and proposals their business depends on. The relationship is multi-year, multi-thread, and confidential in detail. The shape of the engagement is the part that matters publicly: a senior creative and strategic partnership that has earned the trust to operate alongside the leadership team across years, channels and audiences.
Why this engagement matters
Long-running creative partnerships with large corporate clients are the work that compounds over time. The institutional memory, the shared vocabulary, and the discipline of holding a brand voice across multiple campaign cycles is what separates a transactional vendor relationship from a Brand Partnership. Orbit is one of the clearest examples in our portfolio of how that long-form trust gets built.
Services
- Brand and sub-brand positioning
- Communications strategy
- Research and insights
- Ongoing creative through the Brand Partnership
Working in a complex stakeholder environment that needs a senior creative and communications partner over years rather than projects? Start a conversation.