SuiteFiles
Brand partnership is more than just a suite rebrand
When approached to resolve the particular tone of grey used in their previous identity, Obvious took the opportunity to critically consider the effectiveness of SuiteFiles visual identity in measure of their values and mission. SuiteFiles needed a facelift. It needed an identity that served their business and their position as a technologically driven business pushing the frontier of its industry. Our responsibility to recognise and deliver best for business solutions saw the recommendation of a significant brand refresh, one that invigorated a stagnant identity, empowered the team and saw measurable gains in business performance.
Dynamic branding
SuiteFiles is now a dynamic, energised brand that is versatile and adaptive in its applications – demonstrated through the vast exploration and execution of brand extensions, from print to web.
As Brand Partners to SuiteFiles, our responsibility is the success of their business through continuous and creative collaboration, conversation and critical thinking. Partnership has enabled the development of brand and marketing collateral that truly resonates and reflects the values of the business and its people, transforming employees into passionate brand ambassadors.
Empowering the team
Beyond simply establishing a brand, we delivered guidelines designed with user-experience in mind to activate and empower the team.
Providing SuiteFiles with templates and resources not only ensured creative efficiency and consistency, but cost effectiveness for future marketing endeavours.
