Photography, mural and video for World of WearableArt

Fashionable promotion of the premier event in Aotearoa's creative calendar

World of WearableArt · Premier Creative Event of Aotearoa · Photography · Video · Cultural Installation · 30th Anniversary Mural · 2015–2018

Photography, video and a 30th anniversary mural installation for World of WearableArt — the premier event on Aotearoa’s creative calendar, in partnership with Te Auaha, The New Zealand Institute of Creativity.

30th

WOW anniversary year (2018) marked with a Te Auaha mural installation

Oct 2018

The Big Picture — Project of the Month

Multi-year

photography & video library across multiple WOW seasons

Premier

creative event of Aotearoa’s cultural calendar

World of WearableArt (WOW) is the most internationally-recognised event in New Zealand’s creative calendar — a fusion of fashion, sculpture, performance and stage craft that has drawn audiences and entrants from around the world since 1987. Obvious has worked alongside WOW over multiple years, capturing photography and video coverage of the event and producing the 30th anniversary mural installation at Te Auaha, The New Zealand Institute of Creativity.

Fashionable promotion of the premier event in Aotearoa’s creative calendar

In 2018, WOW (World of WearableArt) celebrated its 30th anniversary. Our Creative Director, Ciaran Jack, has worked with WOW over the years capturing some jaw-dropping photographs and videos of the event.

For WOW’s 30th anniversary, Obvious created a mural exhibited at Te Auaha, The New Zealand Institute of Creativity, to celebrate the partnership between Te Auaha and WOW. This mural won The Big Picture’s Project of the Month for October 2018.

The mural

Our mural installation celebrates the working relationship between Te Auaha and WOW is as large and expressive as the exhibition deserves.

This exhibition at Te Auaha hosted two of the previous years’ garments (from 2016 and 2017) as part of WOW Wander’s city-wide map of historic garments that were on display at various locations in Wellington. In line with the 30th anniversary’s theme, the mural appears alien, provoking the curiosity of pedestrians on the corner of Cuba Street and Dixon Street, with animated lighting on its fragmented, reflective surfaces.

It’s crystal-like geometry appears organic, consuming the wall. Alongside an explanatory decal, a mounted digital display showcases our footage and photography of WOW from previous years.

Photography

Below are some of our shots of the events over the years at the premier event on New Zealand’s creative calendar.

Outcomes

What this enables for World of WearableArt

A multi-year photography & video library. Coverage across multiple WOW seasons feeding the event’s marketing, press, social and partnership material — assets that keep working long after each show closes.
The 30th anniversary mural installation. Te Auaha mural at the corner of Cuba Street and Dixon Street — animated lighting on fragmented, reflective surfaces and a mounted display showcasing Obvious’s WOW footage and photography.
The Big Picture — Project of the Month, October 2018. Industry recognition of the mural as a standout piece of cultural installation work.
Coverage of WOW Wander historic garments. The Te Auaha exhibition hosted 2016 and 2017 garments as part of WOW Wander’s city-wide map of historic garments across Wellington.

Cultural institution, festival, or premier event brand?

Obvious partners with cultural institutions, festivals and premier event brands across Aotearoa — producing photography, video, brand installations and the long-life creative assets that keep doing work between editions. If that’s the shape of your event or institution, we’d love to talk.

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