Social media, content production and brand storytelling for NZ brands.
Obvious helps New Zealand organisations tell their brand stories online and raise client profiles through high quality content, social media management and PR ready creative.
One team across social, video, photography, podcasts and editorial content. Brand strategy underneath so everything ladders to positioning. Wellington and Auckland studios. Clients across Aotearoa.
What we make
Social Media Management NZ
Strategy-led social media management across LinkedIn, Instagram, Facebook, TikTok and YouTube. Brand-aligned content calendars, community management and reporting.
Content Production
Short form social video, long form brand films, podcasts, photography, editorial and copy. Multi-channel content built around a single brand story.
Brand Storytelling
The voice and narrative behind every post, ad and PR moment. Story arcs that build profile across earned, owned and paid channels.
Video and Podcast Production
Brand films, corporate video, social-first video, talking head series, customer story podcasts. End to end from script to delivery.
Brand Photography
People, place, product and event photography that feeds social, web and PR. Wellington and Auckland based crews.
PR-Ready Creative and Profile Building
Story assets designed to land in media and on LinkedIn. Thought leadership content, case stories, founder profiles, launch creative.
Social media and content production. Common questions.
What does a social media creative agency actually do?
A social media creative agency develops the strategy, creative and content that goes out across social channels. At Obvious that means brand led content calendars, video and photography production, copywriting, community management and reporting. Aligned to your brand strategy so social is not disconnected from the rest of the brand.
How is content production different from running a social account?
Social media management is the day to day. Planning, publishing, responding, reporting. Content production is the upstream work that creates the actual assets. Video shoots, photography, editorial, design. We do both, often together. One team that produces and posts.
Can you produce video and podcasts for our brand?
Yes. We have an in house video and podcast capability covering script, direction, shoot, edit, motion design and delivery. For New Zealand brands we deliver corporate video, brand films, social first video, talking head series and customer story podcasts. See video and podcast services.
What about brand storytelling for PR and profile raising?
Brand storytelling is how we turn what your organisation does into something media, partners and audiences want to share. It is most powerful when it is grounded in real brand strategy (positioning, voice, audience), then expressed through content people can actually pass on. LinkedIn posts, founder thought leadership, customer story films, op eds, podcast appearances.
Do you handle paid media and ad management too?
Performance media and paid amplification sit best with specialist partners. Obvious works alongside Aro Digital and Kepla. Both part of Paradigm Group. For paid social, Google Ads and programmatic. One brief, one team, no agency coordination overhead.
How do engagements usually work?
Most NZ social and content engagements are retained brand partnerships. A monthly rhythm with senior strategic input plus production capacity. We also run scoped content projects (for example launch films, podcast series, brand photography refreshes). Pricing is on our pricing page.
Want to talk about social and content for your brand?
Book a 30 minute discovery call. We will hear what you are working on and tell you whether ongoing social and content production is the right next step.