Launch video and photography for TEAM Cloud
TEAM Cloud · Launch Video & Conference Photography · NZ Sovereign Cloud Platform · Built on Oracle Cloud Infrastructure · 2024
Video content and two-day conference photography for the launch of TEAM Cloud — the New Zealand-owned sovereign cloud platform operated by TEAM IM and built on Oracle Cloud Infrastructure.
The work helped TEAM IM position and promote their new platform offering across LinkedIn, customer communications and ongoing sales enablement — content built to keep working long after the launch event itself.
2 days
on-site video and photography coverage across the launch conference
125+
professional event photographs in the delivered library
Multi-piece
video edits for the post-event content stream
3 mo
engagement from launch planning to delivery & edits
A platform launch with serious enterprise expectations
TEAM Cloud is a New Zealand sovereign cloud platform — built on Oracle Cloud Infrastructure, and operated by TEAM IM as an NZ-owned alternative to international hyperscale providers. The brief that came our way wasn’t about the brand identity itself (that work was already in flight inside TEAM IM). It was about the launch story: how do you introduce this platform to the market with content that actually does its work in the enterprise sales cycle?
That’s a video and photography brief, not a brand identity one. Obvious was brought in to produce the launch content end-to-end — working alongside Aro Digital on the paid digital side of the same campaign.
We are very satisfied with your service and outputs, and definitely intend to use your team for future video projects.Katie Gill — TEAM IM
Day-one and day-two video content
The TEAM Cloud launch conference ran over two days in July 2024. Obvious produced the on-site video coverage across both days — speaker content, executive moments, partner conversations, audience reactions — and edited a series of pieces for use across LinkedIn, customer communications, and the ongoing TEAM Cloud sales motion.
The video work moved through TEAM IM’s normal review cycle with the senior team. Considered revisions during the edit (“more of Garrett, more speaker content”) were the kind of refinements a client only gives when the bones of the piece are landing right — the conversation moves from does this work? to how do we make it sharper?
Photography that keeps working
Alongside the video, Obvious captured a full conference photography library across both days. The library covers speaker moments, audience attention, partner conversations, exhibitor interactions, executive portraits in context, and the wider event design — the kind of complete coverage that gives a marketing team enough raw material to keep producing content from the event for months afterwards.
The economics of investing in a proper photography library at a launch are simple: a one-off cost on the day, and a content library that gets used and re-used across the entire sales motion until the next event. TEAM IM has been using the photography across LinkedIn and customer communications since.
What the launch content delivered
Edited for the post-event sales motion
Speaker and event-floor video, cut into pieces tuned for LinkedIn, customer communications and ongoing sales enablement.
Two-day library, hundreds of usable frames
Coverage across keynote moments, audience attention, executive portraits and event environment — the raw material for months of post-event content.
Content that compounds
Photography and video continue to populate TEAM IM’s LinkedIn, customer-facing communications and enterprise sales decks long after the event.
Inside TEAM IM’s brand standards
All content produced to fit inside TEAM Cloud’s existing brand standards and TEAM IM corporate marks, with Aro Digital handling the paid digital amplification.
Why launch content matters more than the launch
Enterprise tech launches have a recognisable failure mode: a lot of energy spent on the event itself, very little surviving the week after. The content evaporates. The internal hype team moves on. The sales team is asking three months later whether anyone took photos at the launch they could use in a pitch deck.
The other path — the one we took with TEAM Cloud — is to treat the event as a content production opportunity, not an end in itself. The video and photography are the things that compound over the months and years afterwards. A well-produced two-day shoot is some of the highest-leverage content investment an enterprise team can make.
Launching a B2B platform that deserves content that keeps working?
Obvious produces video and photography for product, platform and event launches across Aotearoa — particularly for enterprise B2B technology brands where the launch story needs to land at the depth required for an enterprise sales motion. From sovereign cloud platforms to deep-tech investment funds, the work pattern is the same: launch content that populates the next twelve months of sales enablement, not just the launch week.
See related work across Matū (NZ deep-tech VC) and MSQ Health (direct-to-patient healthcare launch). Or start a similar launch with us.
