Brand and creative for NZ trades, industry training and workforce.

Obvious works with New Zealand trades, industry training organisations, apprenticeship schemes and workforce providers. Brand strategy, identity and creative for organisations connecting people with skilled work. Recruitment platforms, ITOs, polytechs and trades training providers.

How we help workforce, training and trades brands

  • Brand strategy for workforce providers. Positioning, audience segmentation (learners, employers, funders), naming and architecture.
  • Recruitment and enrolment campaigns. Multi-channel campaigns to attract learners into apprenticeships, trades, training and tertiary study.
  • Visual identity and brand systems. Identities that work across hoardings, hi vis, learner portals and Crown procurement contexts.
  • Video and content production. Learner stories, employer testimonials, on the tools content. More on video.
  • Bilingual and bicultural delivery. Brand work that holds in te reo Māori and English, including for TEC-funded providers where bicultural compliance is a requirement.

Common questions from training and trades clients

Do you work with ITOs and Crown training providers?

Yes. We have delivered brand and creative work for ITOs, polytechs and Crown training entities. We understand All of Government procurement, bicultural delivery, and the regulatory context for learner recruitment.

Can you run enrolment and recruitment campaigns?

Yes. Campaign strategy, creative, media planning and OOH for tertiary, polytech and apprenticeship recruitment. We work with Aro Digital and Kepla in Paradigm Group on paid media and programmatic.

How long does a brand engagement for a training provider take?

Brand foundations typically run 8 to 14 weeks. Multi entity rebrands inside an ITO or Crown context 16 to 28 weeks depending on stakeholder cycles.

Book a trades, training or workforce brand call.

30 minute discovery call. Learner recruitment campaigns, provider rebrands, ITO brand strategy, ongoing creative partnerships.

Book a discovery call