The Obvious Podcast with one of our clients David from How We Work
By Ciaran Jack· Brand Director, Paradigm Group · Founder, Obvious Brand Partners
Published · Updated
First session – The Obvious Podcast with one of our clients David from How We Work.
What a cool and creative medium for him to talk about How We Work, which is centred around empowering neurodivergent individuals and those who support them, including caregivers, employers, and educators.
It’s more than a training or consultancy business, it’s envisioned as a digital home and community for neurodivergent people and their allies.
We are currently building a community space for How We Work, which is very exciting. If you are keen to know more follow our socials or reach out. Happy to chat.
Written by Ciaran Jack. Brand Director, Paradigm Group. Founder of Obvious Brand Partners and NoticeBoards. Co-organiser, TEDxWellington.
“Marketing is asking someone out. Brand is the reason they say yes. Stand out for what you stand for.”
Ciaran founded Obvious in 2018 to help New Zealand organisations treat brand as business strategy rather than decoration. The foundational decision that shapes every product, channel and customer choice that follows. He leads brand strategy for Crown entities, councils, tertiary institutions, cultural organisations and scale-stage businesses across Aotearoa. He is also the founder of NoticeBoards, a digital display network now active in more than 40 schools and reaching over 60,000 students daily, and Brand Director of Paradigm Group, the Wellington collective of specialist agencies (Aro Digital, Kepla, GrabOne, NoticeBoards, Digitella and Obvious). On the side, he co-organises TEDxWellington. Based at our Panama Street studio in Wellington.
