10 Digital Marketing Quick Wins to Grow Your Brand Online

What is the best way to promote your brand online? How do you best reach your target audience? If you are running a brand in this day and age, we all know that there’s no silver bullet when it comes to digital marketing.

Executing a digital strategy requires a combination of historical data, trial-and-error, and intuition. But before you push play on your campaigns, there are some simple basics that can be covered to ensure you’re set up for the best success possible out the gate.

Here are 10 quick tips that will help you score some easy, yet effective, digital marketing wins for your brand.

#1. Understand your current performance

Before launching into developing a digital strategy, it’s important to have an understanding of your brand’s current digital performance. This will give you data to benchmark against and help you to set realistic goals for your digital marketing strategy.

It’s easy to be completely overwhelmed by data if you don’t know what you’re looking for. So a good, achievable way to get started is to focus on the data that ties directly to your end business goal.

For example, you might be a local medical practice looking to increase patient enrolments via your website. For that specific goal, you might look at your website analytics to determine the average monthly visitors versus the average monthly enrolments. With that, you can get an approximate idea of how many monthly visitors you will need to attract to your website in order to hit your enrolment goal.

#2. Be mobile-friendly

According to Similar Web, 56% of Kiwis go online on their mobile devices. This means there’s a high probability your audience will want to engage with you in that way too.

Because mobile internet usage continues to grow both here in Aotearoa and across the globe, Google gives higher preference to websites that are mobile responsive. This means that the website is optimised as much for its user experience on desktop as for mobile.

Have you even considered what your website looks like on your phone? Jump on and take a look – you may find opportunities to improve how the content displays on different devices.

Additionally, there are free tools that can help you get a better understanding of your website’s responsiveness. Google Search Console has a Mobile Usability report (see tip #3 for setting it up), and Google PageSpeed can tell you how fast your website pages load (a key user experience metric) on mobile devices.

Use these findings to up your mobile game.

#3. Set up Google Search Console

Google Search Console is a free tool that offers great insight into your website’s discoverability in Google search results. It collects data on the specific search terms for which your website is being found in Google, your most popular backlinks, how responsive your mobile site is, and much more.

On first inspection, the UI might be a bit overwhelming, but once you get comfortable with what all the data is and how it’s collected, it becomes a very effective tool for identify both search growth opportunities and page experience issues that require your attention.

#4. Create a Google Business Profile

A big part of digital marketing is ensuring your brand appears when people come searching online. Google offers a free Business Profile that helps your brand stand out in Google Search and Maps by displaying key information like your address, business hours, contact information, and products and services.

You can also post about offers and events, publish photos, respond to customer reviews, and send and receive direct messages, making it a great tool for connecting your with customers.

#5. Use Meta Business Suite to schedule content

Gone are the days when you have to be on the clock to get that post live on your socials. The ability to schedule posts on Facebook and Instagram is perhaps one of the greatest inventions since sliced bread. And you don’t need any fancy, expensive tools to do this.

With Meta Business Suite, you can schedule posts AND stories on your Facebook and Instagram pages to go out at a specific time on a specific day. There are a few ways you can go on about doing this, but we find using the ‘Publishing tools’ feature the easiest.

You can also see all of your published, scheduled and drafted content here, which makes it a great dashboard to manage your content.

#6. Use Google Keyword Planner

The foundation of any Google search ads campaign is figuring out the list of keywords to target. Inbuilt to Google Ads is this neat tool called Keyword Planner, which will give you new keyword ideas and monthly forecasts. All you have to do is input some initial keywords that relate to your campaign and/or input your website URL and tadaa!

You can get new keyword ideas, 3-month volume changes, forecasts and even estimated results if you ran a campaign on those keywords. Plus, this keyword research can directly be imported to set up a search campaign as well, saving you a lot of time.

What’s more, this keyword data can also be utilised for other Search Engine Optimisation strategies too.

#7. Engage in retargeting

If someone visits your website, it is highly likely they’re considering what you have to offer. Don’t let them forget you! Retargeting is a strategy where you use a ‘pixel’ to identify the people who have visited your website previously and serve them ads that remind them of all the wonderful things you can do for them.

It’s one of the simplest and most effective strategies to convert traffic.

A great place to start is by installing a Facebook Pixel and Google Ads Remarketing Tag so that you can retarget your website visitors across Facebook and the Google Ads network.

#8. Think about content and context

You may have heard the popular saying “content is king”. But paying attention to context is just as important. Content must not only be topical to your brand but also communicated in relevant channels to your brand and audience.

Having long-term content strategies is a good idea, but don’t forget to ride on trends that relate to your audience every now and then.

For example, a bookstore might showcase their top political reads in the lead-up to a local election. Think of ways to ride the wave of current trends in order to catch your target audience’s attention. As Ari Plaut from Hubspot suggests, “Keep on top of the pulse of the customer, and hold yourself accountable to it”.

Tools like Google Trends can help you identify hot topics related to your brand.

#9. Attract subscribers with lead magnets

Looking to get more subscribers or sign-ups? In order for them to feel comfortable give you their personal details, the transaction needs to be worth it for them. One way to do this is to consider creating a lead magnet to offer a stronger incentive for users to subscribe.

A lead magnet is anything that adds value to your subscribers. It could be an instructional video, e-book, short PDF, infographic, or anything they might find useful and enticing.

So, next time you have that pop-up asking your users to subscribe, consider giving them a small yet exciting freebie to give them that extra motivation to fill out the form!

Here are a few examples of lead magnets to get you inspired.

#10. Join relevant groups

It is seemingly impossible to build a business without being present in social media. With the current high demand for social media ‘real-estate’, even reaching your own followers with your content is getting tougher.

If you don’t have the budgets to pay your way to reach your audience, a much cheaper solution is to join private groups that share the same interests as your business. It is a great way to reach a like-minded audience, share industry information and get people talking, especially if you are a small business.

You’ll likely not be allowed to make direct sales pitches in the group, but by making meaningful connections with your audience, you can build your reputation and establishing yourself as a thought leader in your industry. A by-product of that is that users will likely want to check out who you are, what you do, and how you can help

Summary

And there we have 10 quick-wins to get started with your digital marketing efforts. Deciding on the appropriate channels and strategies can be a daunting task, so we recommend always coming back to your high-end business goals and the channels and strategies that will best help you reach those. And if you need a bit of a helping hand, why not consider reaching out to marketing agency (hello!) to get professional support with building your brand online.

Give us a shout. We are always open to a chat.