Brand and creative for NZ hospitality, food, drink and entertainment.
Obvious works with New Zealand hospitality, food, drink and entertainment brands across brand strategy, identity, packaging, photography, social and campaigns. From single venues to multi-site groups, food brands to specialty drinks, live entertainment venues and events. We help operators sharpen positioning, build identity systems that survive across menus and merch, and tell stories on social that drive bookings and audiences.
Recent hospitality, food and entertainment work
How we help hospitality and entertainment brands
- Brand strategy. Positioning that separates you from the venue, product or event next door. Audience clarity. Voice and tone you can hold across menus, signage, social and ticketing.
- Visual identity and packaging. Logos, type systems, label and packaging design, menu design, signage, environmental graphics and event identity systems.
- Brand photography. Food, drink, people, place, performance. Editorial style photography for socials, web, PR and packaging.
- Social media and content production. Managed social, short form video, ongoing content. More on social and content.
- Campaigns and activations. Season launches, event campaigns, brand activations, ticket sales campaigns and OOH.
Common questions from hospitality and entertainment clients
How much does hospitality branding cost in NZ?
A single venue brand foundation (positioning, identity, packaging direction) typically runs NZ$12,000 to $35,000. Multi venue or hospitality group rebrands NZ$35,000 to $120,000. Full pricing.
Can you handle packaging and label design too?
Yes. Packaging, labels, menu design, signage and front of house collateral are part of our visual identity service. We work with NZ print and packaging suppliers to deliver production ready files.
Do you work with entertainment venues and events?
Yes. We work with live entertainment venues, event series and performing arts organisations on brand strategy, identity, campaign creative and season marketing. BATS Theatre and TEDxWellington are examples of longer-term brand partnerships.
Do you do social media for venues and food brands?
Yes. Social media management and content production is one of our core services for hospitality clients. Managed accounts, monthly content production, paid amplification via Paradigm Group partners.
Book a hospitality brand discovery call.
30 minutes. Whether it is a venue rebrand, packaging refresh or ongoing social partnership, we will hear what you are working on and tell you whether we are the right team.