Audience Research & Insights
Stakeholder and audience workshops
Before you design anything, you need to understand who you’re designing for and who’s involved in the decisions.
Our workshops bring your internal team and external audience into the room (sometimes figuratively, sometimes literally) to align on purpose, priorities, and perspective. We ask the right questions, dig into lived experience, and surface the insights that matter. It’s part listening, part co-creation, because the best strategies are built with people, not just around them.
Market & Competitor Research
Standing out doesn’t require being loud. It means knowing what others are doing and knowing your point of difference.
We research your market, map your competitors, and identify patterns, clichés, and opportunities. It’s not about imitation; it’s about positioning. We highlight where you stand, where you don’t, and where you could. The goal? To help you see clearly so you can move confidently.
Creative Direction Research
Good creative isn’t random. We explore visual and verbal territory that aligns with your strategy, values, and audience psychology.
From tone of voice to visual references, we collect and critique what resonates and what doesn’t.
This isn’t just a moodboard exercise; it’s creative alignment with intent. So when it’s time to design or write, the direction already makes sense.
